table of contents

2nd quarter 2009           


What’s next for historic Putnam Hotel in DeLand’s prime downtown area?


The Putnam Hotel once again is under the ownership of Jerry Rocco, who has been involved with the iconic property one way or another for more than three decades.

It has a rich history and it is situated in the heart of downtown DeLand. Yet the Putnam
Hotel has an uncertain future.

In 2005, the property was sold to a Miami real estate enterprise for $2.72 million.

This year, in a foreclosure action, the Putnam Hotel was sold to its former owner for
$100. But with the bargain come problems—an aging building, unpaid electricity bills and back taxes and the foreclosure itself.

Jerry Rocco, president of Occor Inc., tendered the only bid for the property at
auction in February. He has been involved with the hotel in one way or another for 35 years.

The Putnam Hotel was established in the late 1800s. At the time it was known as Grove
House, a small guest house surrounded by an orange grove. Grove House was owned by Alfred Putnam.

In the fall of 1888, the property was sold to Garner D. Gould. He changed the name of the popular country retreat to the Putnam Inn and managed it as such until 1906 when B. E. Brown became the new owner.

From the beginning, the Putnam Inn was known for its graciousness and warm
hospitality. Guests were exceedingly loyal to the Putnam Inn, returning year after year. Many would spend several months at the Putnam Inn to escape the harshness of the northern winter.

In 1921, an explosion and fire destroyed the stately structure, which was crafted entirely of virgin timber. It was a great loss to the community, which was proud of its popular guest house. Almost immediately a company was organized to rebuild the Putnam Inn.

The new Putnam Inn was a grand successor to the former structure. It was
promoted far and wide as a delightful host in a delightful community. It also was touted as the first fireproof hotel in DeLand.

The Putnam Inn remained a preferred getaway throughout the 1930s and was
particularly popular during World War II. In fact, the Putnam Inn was home to many naval officers since the officer’s quarters at the Naval Air Base had not been completed. The hotel’s Cypress Room was DeLand’s first and finest cocktail lounge and was patronized by guests and residents.

Today, the Putnam Hotel is a shadow of what it once was. Still, there is hope of a
renaissance for the place.

The hotel is in DeLand’s vision, literally and figuratively. As an historic property, it is in
DeLand’s downtown development plan. The plan includes the hotel and the surrounding
neighborhood. The plan envisions the area as part of a “hospitality corner”. Among its
neighbors is the historic Athens Theatre on North Florida Avenue, whose return to glory
was capped this year with the completion of ambitious renovations.

The fact that the Putnam Hotel sits on prime real estate is also in its favor. It is directly
across the street from the new DeLand City Hall, which adds to its importance on many
levels.

“There had been some activity that could have led to a major investment in renovating
the structure,” said Dale Arrington, DeLand’s assistant city manager. “When the economy began to spiral downward early last year, the offers evaporated. But with the successful restoration and opening of Athens Theatre, prospects for the Putnam Hotel improve. With the right vision, commitment and investment, the hotel can return to its former glory.”


Department of Economic Development
700 Catalina Drive, Suite 200, Daytona Beach, FL 32114
Telephone:
386-248-8048   FAX: 386 238-4761   Toll Free: 800-554-3801

Phil Ehlinger
Director

doed@volusia.org