Without question, the company is a heavy hitter
in the rough-and-tumble world of retailing, but there’s
more. According to the company, it is the world's second-
largest supplier of reading glasses, with 30 percent
of the U.S. market. It is the world's largest supplier
of polarized sunglasses and the world's largest
manufacturer of retail displays of sunglasses. The
organization distributes its products in 69 countries
and supplies 80,000 retailers worldwide. It has distribution centers
and sales offices around the world with
a world wide work force of nearly 1,000.
“It’s been a very gratifying journey,” said
company President Mark Ascik,
who began with the organization
in the 1970s as a sales representative. “We are
committed to providing the consumer with the best
value, and providing retailers with exciting products
that drive sales. This is a commitment that has
served us and our customers well, and it has allowed
us to grow and offer more products and services.”
After getting its foothold in various markets, the
company in 1989 acquired Royal Optical, a California
company, and Panama Jack Eyewear. In 2005, it
merged with Riviera Trading Company. At that
point, the StyleMark name was adopted. In 2007,StyleMark acquired Polaroid’s Eyewear Division. Later that
year, the company merged with Fullerton, Calif.
based Motive Eyewear.
The company’s headquarters is in the Ormond
Beach Business Park. The organization occupies a
285,000-square-foot complex and is adding 55,000
square feet at the Mason Avenue Industrial Park in
Daytona Beach. Plans to add 150 employees will
give StyleMark a local workforce of 500.
“We have begun to merge the warehouse and distribution
functions of Motive (California) with our
operation here,” said Steve Ascik, senior vice president/
purchasing at StyleMark. “The result is that we
will have the majority of our U.S. distribution operation
here, and a smaller distribution center in California.
To do this, we have moved our display manufacturing
division from its current location to the
location on Mason Avenue at Bill France Boulevard.
The space formerly occupied here by display production will
be used for the expanded product distribution,”
which includes operations relocated from California.
“We are commencing operations at the new
display facility now and will incorporate the additional
product and distribution from California to
Ormond Beach,” said Steve Ascik.
StyleMark is an umbrella under which three distinctly
different and independent companies serve
markets around the world.
Riviera Trading and Lantis Eyewear are headquartered
in New York and sell fashion and performance
sunglasses, hats hair care accessories and other fashion
accessories to department and specialty stores.
Situated in the heart of Manhattan, Riviera and Lantis
have more than 50 years of experience as essential
suppliers to the fashion industry. They serve many
well-known retailers including Macy’s, Lord&Taylor,
Bon-Ton, Belk, JCPenney, Kohl’s, Mervyn’s, Sports
Authority, Sunglass Hut, Target, and Claire's, among
others.
Style Science and Personal Optics are located in
Ormond Beach. This division markets fashion and
functional sunglasses, reading glasses, and related
accessories to mass, drug and grocery retailers. It can
deliver total packaging to its retailers and last year
shipped more than 35million products. In fact, one
of every three pair of sunglasses sold in the United
States is a StyleMark product.
While you may not have realized it, Style Science
and Personal Optics products are sold at Wal-Mart,
CVC, Kroger, Rite Aid, Publix, Target, Walgreen’s,
Kmart, Brooks, L.L. Bean, Walt Disney World, Bass Pro
Shops, Academy Sports & Outdoors, Meijer and
many other leading retail outlets.
StyleMark’s Zurich, Switzerland-based Polaroid
Eyewear division markets original polarized sunglasses
to optical stores, department stores, duty-free
shops and sports stores. It is a world leader in optics
and lens technology. Polaroid invented polarizing lens
technology and Polaroid Eyewear is a market leader
in the manufacture and distribution of high-quality
polarizing lenses and fashionable polarized sunglasses
sold around the world. In addition to Zurich,
Polaroid Eyewear has offices in the United Kingdom,
Italy, Sweden and the Netherlands along with a comprehensive
network of distribution partners around
the world.
