table of contents

4th quarter 2008           


Organic farming: one part passion, one part business


Nize Nylen has turned her passion into a thriving business

While the sale of organic food is a big industry, for DeLand resident Nize Nylen organic farming is a way of life. The owner of Planted Earth Vegetables, Nylen spends her days tending to her organic farm.

“This place is paradise and I want to keep it that way,” said Nylen, whose four-acre organic farm has been in business for about three years. “I learned how to grow organically in Brazil. I grew up on the family farm there where my father organically grew coffee, beans, corn, sugar cane
and vegetables.”

Nize moved to DeLand in 1990 and began growing her own organic food before beginning to sell to customers.

“I have wetlands, dry lands, goats, chickens, fruit trees, gardens, edible flowers and more,” she said. “It’s a farm and it’s a learning place.”

Nylen spent a recent morning hosting 15 home-schooled children on a field trip to her gardens. “I loved having them and I think they loved the farm,” she said.

As a very small farm, Planted Earth Vegetables cannot afford a labor force or a sales force.

Accordingly, Nylen gets plenty of help from others who share her passion for organic farming.

“I have plenty of help with the business and the farm from my husband, Dr. William Nylen, who is a professor of political science at Stetson University,” she said. “Stetson students have been helpful in marketing and others from the university come and help with the gardens and the animals. I even have some people who like to relieve stress by coming to the farm to pull weeds!”

The farm has gained a following locally, with individual consumers accounting for much of the sales. People who love organic products have
become loyal customers and Nylen even sells to two restaurants that offer organic fruits and vegetables.

Planted Earth Vegetables has been the subject of articles in various publications which have generated interest and sales. The farm also is
affiliated with Local Harvest, an online community that helps organic food enthusiasts find farmers’ markets, family farms, and other local sources of
sustainably grown food.


Department of Economic Development
700 Catalina Drive, Suite 200, Daytona Beach, FL 32114
Telephone:
386-248-8048   FAX: 386 238-4761   Toll Free: 800-554-3801

Phil Ehlinger
Director

doed@volusia.org