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4th quarter 2008           


Orchid business blooms in Sunshine State

E.F.G. Orchids, now in its 65th year, has bloomed into a worldwide business.

“It’s challenging work and the current economic climate is as challenging for us as it is for everyone,” said George Hausermann. “It’s not easy work, but is gratifying and rewarding and we love it.”

Founded in the Chicago area in 1939 by Carl D. Hausermann and Erwin Hausermann Sr., the company supplies the wholesale market with cut orchid blooms and gardenias.

In the 1960s, third-generation Ronald, George Sr., Erwin Jr., and Kenneth
Hausermann joined their father. Their goal was to produce new orchid varieties to enhance the sale of cut flowers.

This led to E.F.G. Orchids emerging as the largest wholesale producer of cut cattleya orchid flowers in the world. Its hybridizing program has produced crosses that are known worldwide.

In 1999 with ever increasing expenses in the Chicago area, E.F.G Orchids moved to DeLand. The Florida location, called Power Plant, is managed by George Jr. and wife, Paula. The main growing area consists of 20,000 square feet for orchid crosses and other tropical plants and landscape material. The company is well known in the orchid society world, and has built a reputation for having clean, reasonably priced, well grown and established plants along with great customer service.

The company’s products are used across the nation and around the world. Exports include shipment to Japan, Puerto Rico and locations throughout Europe. The company participates in about 40 consumer and trade shows annually, which keeps its products and technologies at the forefront of the industry.


Department of Economic Development
700 Catalina Drive, Suite 200, Daytona Beach, FL 32114
Telephone:
386-248-8048   FAX: 386 238-4761   Toll Free: 800-554-3801

Phil Ehlinger
Director

doed@volusia.org