table of contents

Fall 2006

 

Workforce competition determines average wages in Volusia

A lot has been written about Volusia County’s average employment wage as it compares to surrounding counties. The most recent state employment report places
Volusia County’s average annual wages at $29,933. This compares to Seminole County at $37,030, Brevard County at $38,291, and Orange County at $37,697.

So, why the difference?

“It’s all about workforce composition, market and employer wage demands,” said
Doug Vimmerstedt, economics research manager for the county Department of
Economic Development. “For example, comparing Seminole and Volusia counties with
approximately the same number of workers, the differences in any one industry classification can be plus or minus several thousands of dollars due to market demand for specific job skills or the employer’s ability to invest in the workforce.”

Rick Fraser, president of the Center for Business Excellence, puts it this way: “Every
industry group is impacted by these same market variables. The composition of a local
workforce always will vary from one community to another.” Fraser pointed out that
construction workers in Seminole County average about 20 percent more in annual wages than do their counterparts in Volusia County. It’s an issue of market demand.

The same is true in other high-skilled, high-waged classifications, such as manufacturing. While Seminole’s annual manufacturing wages average $38,171, this isn’t far from the annual $36,996 average wage reported by Volusia County companies.

Although comparatively equal within the market, the average annual manufacturing
wages in Seminole and Volusia counties pale in comparison to the average in Orange County at $50,963 and Brevard County at $58,820.

“That’s because Orange and Brevard counties have a higher number of national and international defense and aerospace companies because of Kennedy Space Center and the influences of the Orlando metropolitan market,” said Rick Michael, economic development director for Volusia County. “While Volusia County has several larger manufacturing companies, such as Tyco/Kendall Healthcare, Boston Whaler and Florida Production Engineering that employ several hundred workers each, most of the county’s 430 manufacturing companies are small, privately owned firms with less than 50 employees.”

Supply and demand within the workforce continue to influence employer decisions to
increase or adjust wages, according to Fraser. “We already are seeing some wage rate
adjustments in the communications industry following the recent entry into the market by Frontier Communications Solutions in DeLand.”

The 487 new jobs being offered by Frontier are averaging up to 15 percent more than comparable jobs within the community. “It is not surprising to see other local companies seriously reviewing their compensation packages to remain competitive and attractive to area workers,” said Vimmerstedt. But overall, the single most influencing factor in the community’s overall average wage is the weight and amount of lower skilled, lower-waged jobs. The four lowest waged industry classifications in Volusia County are agriculture, hospitality, food service and retail.

These employment classifications in 2005 accounted for 67,231 or 41 percent of the
162,435 private sector workers employed in Volusia County. Collectively, these four
industry groups provide an average annual wage of $18,575. Similarly, only 34 percent of the workforce in Seminole County is represented by the same lower-skilled, lowerwaged classifications.

“The higher than average 41 percent represented by these lower-skilled, lowerwaged
jobs within the agricultural, hospitality and retail sectors significantly skews the overall values provided by the remaining portion of the workforce which accounts for $3.6 billion in payroll with an average annual wage of $37,953,” Vimmerstedt pointed out.

This means more work needs to be done to strengthen and diversify the overall
workforce by providing new and improved opportunities for future workers throughout
Volusia County, said Michael. “This has been the entire focus and directive by the County Council through the county’s economic development strategic plan.”

Since County Council approval of the plan in June 2002, the economic development
program has influenced more than 2,000 new jobs with average annual wages in excess of $36,000. These jobs help to offset the overall average wage debate.

“We have managed to direct resources in identifying business recruitment opportunities by focusing on specified targeted industries such as manufacturing and information technologies,” said Michael. “Since 2002, the average annual wage in
Volusia County has increased 19 percent from $25,068 to its current level of $29,933.”


Department of Economic Development
700 Catalina Drive, Suite 200, Daytona Beach, FL 32114
Telephone:
386-248-8048   FAX: 386 238-4761   Toll Free: 800-554-3801

Richard Michael
Director

doed@volusia.org