CONNECTIVITY IMPROVES E-COMMERCE USAGE FOR CONSUMER GOODS – According to a recent Nielsen Insight report, 3.4 billion consumers connect to the internet daily and spend, on average, six-and-a-half hours online. They report global online sales in 2017 reaching a total of $2.3 trillion, representing 10.2% of total retail sales. Consumable product customer’s considerable willingness to try different options for purchasing, payment and delivery has grown over the years. They are encouraged by features such as same-day replacement, free delivery for high-value orders and money back for incorrect orders.

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