FitUSA Manufacturing expands operation in new DeLand facility

Volusia County Economic Development

May 08, 2023

FitUSA Manufacturing has expanded operation in its new DeLand, Florida facility. This veteran-owned manufacturer produces high-end custom athletic and performance wear, professional sports jerseys, uniforms and custom products.

FitUSA’s growth comes with newly acquired contracts to produce character and staff apparel for major corporations. In response to the demands of these contracts, owner Troy Olson worked with Volusia County Economic Development to find a property that would accommodate his growing operations and workforce. The new facility is in the former 20,864-square-foot Battery Tender building on International Speedway Boulevard in DeLand.

“Volusia County Economic Development went above and beyond to help facilitate the opportunity for us to obtain this property,” Olson said. “We are thrilled to be in DeLand and be part of the community.”

“This project is the perfect example of how the county, working with our businesses and the cities, can facilitate the growth of the local economy while ensuring our existing businesses have the resources they need,” said Aviation and Economic Resources Director Cyrus Callum. “We extend our utmost congratulations to FitUSA and appreciate their commitment to Volusia County.”

“We are very excited that Troy and the FitUSA team selected the City of DeLand for their ongoing expansion plans,” said Nick Conte, DeLand’s economic development manager. “Our strategic partnership with Volusia County Government and its Economic Development Division helped make this deal a reality.”

“We are very pleased to welcome FitUSA to DeLand,” said DeLand Mayor Chris Cloudman. “We celebrate FitUSA’s success and the high-quality products being produced here in our city.”

FitUSA will expand its workforce with 100 new positions over the next six months and is seeking industrial sewists, fabric cutters and quality control technicians. For more information, call 904-342-4048 or visit

About FitUSA Manufacturing

FitUSA Manufacturing is a full-package apparel production company. The major areas of focus are sublimation, cut and sew, pattern making and grading, fabric sourcing, warehousing and logistics. Formerly known as Fabra USA, the company changed ownership in 2016 and began operating under Fabrox. To best serve its customer base and focus on its American-made roots, the brand was updated to FitUSA Manufacturing in 2017.

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